Twenty-five years building. Fourteen years in hardware. Available for your project.
Greer, South Carolina. Husband to Jessica, father to a houseful. Fourteen years building operations systems inside one company. Now I do the same thing for local businesses, one at a time.
I didn’t get here on my own. People gave me chances I hadn’t earned yet. People led me when I wasn’t leading well. People stayed when they didn’t have to. Every good thing in my work traces back to someone who shaped me, and most of them will never read this page. But they built what’s here as much as I did.
Special Thanks: Jessica · Mom & Patrick · Joey & Sheila · Randy L. · Ed G. & Jon W. · And recently, all three Ricky’s
. Matt Ebersole
Twenty-five years building things by hand.
Fourteen years for one company. Now one client at a time.
It started around twelve: a floppy disk, a game called Striker, and a tiny monochrome screen. By the time I had dial-up it was hacked NetZero and AOL trial disks from the mailbox. I taught myself HTML, then JavaScript, then C, and spent a long stretch building Flash websites in Macromedia Flash, writing ActionScript and having way too much fun with it. PHP and MySQL came later. The first real job came at Carolina Media Group, Greenville’s oldest web firm, when the web was small enough that you owned every line you shipped. The tools keep changing. That habit has to be formed again with every one of them.
It started around twelve: a floppy disk, a game called Striker, and a tiny monochrome screen. By the time I had dial-up it was hacked NetZero and AOL trial disks from the mailbox. I taught myself HTML, then JavaScript, then C, and spent a long stretch building Flash websites in Macromedia Flash, writing ActionScript and having way too much fun with it. PHP and MySQL came later. The first real job came at Carolina Media Group, Greenville’s oldest web firm, when the web was small enough that you owned every line you shipped. The tools keep changing. That habit has to be formed again with every one of them.The bigger education came in a warehouse. I hired on at a regional asset-management operation as a bench technician, triaging rugged scanners and field devices, the kind of work where a wrong part number costs a day. Over fourteen years I moved off the bench and up the floor: six years as a bench technician and lead, then seven running operations for the company.
Along the way I built the thing that ran the place. An asset-recording system that tracked every device through receiving, refurb, and disposition at enterprise scale, and quietly became the spine the whole operation leaned on. Those nine years on the system taught me what building apps never could: systems aren’t about code. They’re about people, process, and the gap between what’s actually happening and what the spreadsheet says is happening. Close that gap and a business runs itself. Ignore it and no amount of software saves you. They’re now launching V2 with their own internal teams.
In August 2025, I went independent. The method I spent fourteen years building for one company is now what I bring to local businesses, one at a time. That’s MattCreates.
Today I work in Greer, alongside my wife Jessica and our kids. I own every tool I work with, the same way my clients own everything I build for them.
Truth before tools. Order before growth. People before platforms.
The standard I sell is the one I live by · Matt Ebersole
What the work is, and what it isn’t.
The right answer first, then the right software. I don’t default to a stack because it’s trendy. I default to the stack that fits the job and the person who has to live with it.
A small business that’s organized beats a big one that’s chaotic. I work on the foundation first: operations, documentation, ownership. And growth follows. Or doesn’t. Either way the studio is healthy.
Software exists to serve the human running the business. If a platform makes that harder, we replace it. If a platform makes that easier, we keep it. The platform is never the goal.
Anti-SaaS. Anti-lock-in. Anti-recurring-fee-on-work-that’s-already-done. Every project ships as code you own, on infrastructure you control. If you ever leave, you take all of it with you.
Every project ships on infrastructure the client controls. Linode boxes, owned domains, exported data. My own toolchain is honest about the gap: I still use subscription AI assistants where they earn their cost, and I’m steadily moving more of the studio toward local-only tools. The anti-SaaS guarantee is what we deliver. Full sovereignty for myself is the direction of travel.
Anyone can write code. The differentiator is how the studio operates: documented processes, weekly training drills, public decision logs. The work product carries that maturity into the client’s business.
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